The Media Game…Branding and Marketing

We spend much of our time with clients understanding their business. We take into account your company's current situation, market conditions, and business objectives before we even consider design. Word of Mouth is our primary source of new business. Our clients are happy because we believe in persoanlized attention.

Branding
What does this really mean?
For us, this means having a clear understanding about your company's product or service and how it competes in the marketplace. It means analyzing your competitors and determing your company's unique value proposition and your target audience. It's about finding the emotion in your brand and how to use this to leverage your business strategy. The result is a strategic roadmap that serve as the foundation for staging your product and services. This foundation will be the key ingredient for measuring success and future possibilities for continued success.

Our capabilities in brand development include corporate and product positioning, consultation on conceptual and creative development, and planning for print and digital branding initiatives.

Identity
Your company or product's identity – as it is expressed through a name, logo, tagline, signage or stationary – is the foundation that establishes the tone and character of your brand. These components tell your story. They give your vision a voice. And it's a voice which helps you to fundamentally further your business strategy. A name and logo that is relevant and memorable results in a brand that is meaningful and engaging.

Our capabilities include naming and name ideation, logo and identity development, identity application, print and digital standards and usage guidelines.

Print
In today's competitive global business environment, the printed message has taken on a new significance in the ever changing online business environment. It's ability to deliver an effective, powerful message is pivotal both on and offline in extending your brand message.

Our capabilities include all facets of corporate branding, including collateral brochures, investor relations literature, direct mail, newsletters, annual reports, advertising, sell sheets and promotional literature, employee and customer newsletters.

Web Site Development
The online environment takes on many forms - It informs, it entertains, it sells, it brings people together. Most importantly, it's where customers can get information to help them form opinions about products and services – providing the greatest branding opportunity for companies competing in a new multiple platform market environment. We provide complete design and web development services for our clients.

Our capabilities include competitors research; site map development; custom front-end web site solutions; online marketing solutions; measurement applications; hosting management; site maintenance; and search applications. Our developers are fluent in Flash, HTML, DHTML, advanced JavaScript, Lasso solutions.

Motion
Motion creates excitement; and most importantly, delivers a powerful message and drives home an impactful message. The Media Game uses motion and sound design to deliver powerful brand messages and to reinforce business strategies for both products and services for our clients.

Capabilities include Flash programming, photography, sound and design.

Online Marketing
Permission-based email has evolved into a vital part of the marketing and communications mix. Offering new marketing flexibility with shortened campaign timeframes, it is a fast, effective and low-cost method of interacting one-on-one with customers and prospects. The Media Game will help your company take advantage of this shift in marketing strategy.

Our capabilities include:
> Data capture and management
> Database management
> Newsletter development
> Promotional strategies
> Partnership marketing
> Reporting and results analysis.

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